E-Commerce SEO is the optimisation is the process of getting traffic to your E-Commerce store from the organic search results on search engines such as Google.
An online store contains at least 10 – 20 times more pages more than a typical corporate website. Therefore E-Commerce SEO requires different strategies and approaches. There’s no question that ranking higher than your competitors on Google is a must. If your site is nowhere to be found on search engines, you are missing out on clicks, you’re probably also missing out on sales too!
Search engine marketing is highly scalable and if your SEM campaign is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your SEM budget and your leads and profits will increase accordingly.
Search engine optimisation not only helps you rank better on the search engine, with good E-Commerce SEO practice in place, E-Commerce SEO can help you to improve the user’s experience and usability of your website. Great user experience leads to sales!
Search engine optimisation is a never ending process! If you are not doing it, your competitors will. 95% of your customers carry out their research and comparison online before purchase. E-Commerce SEO can give you the competitive advantage. If 2 websites are selling the same thing, the search engine optimised website is more likely to win the sales!