Facebook Advertising

Facebook isn’t just for social interactions anymore!

Over the past decade, Facebook has transformed from a platform that provides college students to connect online to a complete social environment that involves social networking together with elements like gaming, e-commerce, news reporting and video streaming (with the introduction of Facebook Live).

What is Facebook Advertising

SEM & SEO, which uses the keywords targeting to identify the search intent and reach customers when they are ready to enter your sales funnel. Facebook Advertising leveraged on the rich amount of social data to provide the next level of user target using:

  • Age
  • Gender
  • Geographic locations
  • Education levels
  • Personal interests
  • Job title and work place
  • Life events
  • Social media browsing behaviour
  • Status updates
  • Phone numbers (Custom audiences)
  • Email addresses (Custom audiences) and more

Using layers of targeting, a successful Facebook campaign can laser target the right audience, reaching customers before they even think about buying!

Building Trust & Personality

Now that branded content are deem as more popular for engagement, Instagram helps you build trust and a develop an emotional connection with your audiences – giving your business a personal touch.

A Competitive Advantage

Many businesses have yet to embrace Instagram and include it in their marketing strategies. Therefore, less competition means you are more likely to reach your target audiences than on Facebook & Twitter.

Increased In Engagement

Having an active Instagram account with interesting and trending content can earn you plenty of engagement with your audiences. Learn to build a voice for your brand and your audiences will naturally express their interest in your brand.

Content Marketing Made Fun!

Instagram changes the way one thinks about content marketing. It is a great addition to your social media marketing strategy and it’s simply fun! It provides a brand the ability & platform to portray their ‘Fun’ side to target audiences.

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What is Facebook Advertising?


Why use Facebook Advertising?

Did you know?

There are 1.09 billion daily active users on average and 989 million mobile daily active users on average for March 2016, not to mention the amount of data shared by each user on Facebook. This provides businesses like you with an untapped digital goldmine, you just need the right partner to help you reap the results.

Why Choose Roots Digital Media?

Facebook Advertising is not just about post boosting you did on your Facebook Page, it involves careful strategy planning to identify the right audience on the platforms. Roots Digital Media’s team of Facebook Advertising specialist have more than 6 years of experience in managing and optimising client’s campaign. Our consultants, have executed successful Facebook campaigns for B2B, B2C and even large scale e-Commerce businesses.

Contact our digital marketing strategist today for a non-obligatory Facebook Advertising digital marketing consultation today!