A website without a web analytics tool like Google Analytics is like turning a blind eye to every single customer that walks in. Data is collected from every interaction your traffic and website has. With its data processing engine, it converts these numbers into meaningful data.
Measure your website performance not just by how much traffic it gets but also how much conversions drive for the business. From online sales for an e-commerce store to sales qualified leads for a B2B business. Cut the guessing and start measuring your website performance with tangible numbers.
Generate actionable marketing intelligence with proper Google Analytics setup. Website intelligence and actionable business insight always stem from the why. Why most conversions come from SEO campaign? What is the top selling products? What is the most viewed blog post?
Google Analytics out of the box seems relatively straightforward. Place a piece of code and watch the data roll in. However, you often find spam sessions, no goal setup and inaccurate e-commerce tracking. Inaccurate data make it harder to identify and debug website issues.
Aside from designing the website for your business, we ensure that it also converts traffic to customers with the help of Google Analytics. We will help you setup and test your Google Analytics installation to ensure every single interaction on your website is tracked accurately.
Keep tab of every action your website visitor using event trackings and goal setting feature on Google Analytics. This helps you determine which digital marketing channels drive the highest ROI.
For e-commerce website owners, you can now use Enhanced E-Commerce feature in Google Analytics to analyze your customer’s action like product view, add to cart, cart abandonment and more!
“Once Google Analytics is properly setup, now you can put the data to good use. Start scaling the digital marketing efforts that give you highest conversion rate and reveal the funnel process of how your customer converts.
Unfamiliar with Google Analytics interface? Fret not! We will help you create an easy-to-read dashboard using advanced data visualisation tool like Google Data Studio. Creating customised data report that is easy to interpret.