Benefits of Google Analytics

Collect Website Data

A website without a web analytics tool like Google Analytics is like turning a blind eye to every single customer that walks in. Data is collected from every interaction your traffic and website has. With its data processing engine, it converts these numbers into meaningful data.

Measure Website Performance

Measure your website performance not just by how much traffic it gets but also how much conversions drive for the business. From online sales for an e-commerce store to sales qualified leads for a B2B business. Cut the guessing and start measuring your website performance with tangible numbers.

Generate Marketing Intelligence

Generate actionable marketing intelligence with proper Google Analytics setup. Website intelligence and actionable business insight always stem from the why. Why most conversions come from SEO campaign? What is the top selling products? What is the most viewed blog post?

Our Website Analytics Implementation Process And Overview

Google Analytics Audit

Google Analytics out of the box seems relatively straightforward. Place a piece of code and watch the data roll in. However, you often find spam sessions, no goal setup and inaccurate e-commerce tracking. Inaccurate data make it harder to identify and debug website issues.

Google Analytics Setup/Testing

Aside from designing the website for your business, we ensure that it also converts traffic to customers with the help of Google Analytics. We will help you setup and test your Google Analytics installation to ensure every single interaction on your website is tracked accurately.

Events and Goal Setup

Keep tab of every action your website visitor using event trackings and goal setting feature on Google Analytics. This helps you determine which digital marketing channels drive the highest ROI.

Enhanced E-Commerce Tracking

For e-commerce website owners, you can now use Enhanced E-Commerce feature in Google Analytics to analyze your customer’s action like product view, add to cart, cart abandonment and more!

Data Analysis and Optimisation

“Once Google Analytics is properly setup, now you can put the data to good use. Start scaling the digital marketing efforts that give you highest conversion rate and reveal the funnel process of how your customer converts.

Customised Analytics Dashboard

Unfamiliar with Google Analytics interface? Fret not! We will help you create an easy-to-read dashboard using advanced data visualisation tool like Google Data Studio. Creating customised data report that is easy to interpret.

Our Google Analytics Services
Google Analytics Audit
Can you trust your data? A Good analysis starts with accurate data collection, and our Google Analytics experts are trained to identify pitfalls in any Google Analytics setup.
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Enhanced E-Commerce Tracking
Get actionable recommendations based on your online store data, so you know what to sell next. Make your e-commerce data work for you.
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Google Analytics Consulting
Deriving value from data is more than simply “running a report”. Google Analytics can provide you with actionable intelligence to help you grow.
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Why Choose Roots Digital Media?

We're Transparent
Enjoy complete transparency and access to all campaigns data, no hidden cost. We believe a healthy client-agency relationship is built on trust.
We Deliver Real Results
We deliver campaigns that give REAL ROI, and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.
Digital At The Core
Our sophisticated, digitally-demanding client roster provides a rich set of digital marketing capabilities enviable by traditional advertisers.
What makes us different from other website analytics agencies?
We're not just website analytics experts, our web analytics team consist of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you'll be hard-pressed to find at other agencies. We know this is a lot to take in—that's why we offer free Google Analytics assessment, no strings attached. Just click below to schedule your call with one of our Google Analytics consultants.