Search engine marketing is highly scalable and if your SEM campaign is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your SEM budget and your leads and profits will increase accordingly.
Search engine marketing allows you to decide who you wish to target, where and when you want your ads to show. Most importantly, you decide how much marketing dollars you want to put into a SEM campaign. No minimum spend required!
Take the guesswork out of advertising. Unlike traditional advertising channels like TV and print ads, you can see how your ads are performing. With SEM, you can see how many people viewed your ads, visit your website, or call your business.