Benefits of Search Engine Marketing

Scalable

Search engine marketing is highly scalable and if your SEM campaign is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your SEM budget and your leads and profits will increase accordingly.

Flexible

Search engine marketing allows you to decide who you wish to target, where and when you want your ads to show. Most importantly, you decide how much marketing dollars you want to put into a SEM campaign. No minimum spend required!

Measurable

Take the guesswork out of advertising. Unlike traditional advertising channels like TV and print ads, you can see how your ads are performing. With SEM, you can see how many people viewed your ads, visit your website, or call your business.

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Our SEM Process And Overview

Campaign Planning

A successful PPC campaign is not just about bidding keywords. It requires complex funnel planning and analysis to identify the business value proposition to help you stand out in the highly competitive PPC ad space.

Campaign Setup

After planning and funnel analysis, SEM campaign is set up and mapped according to the different stages of your customer journey. Allowing you to hyper-target your customers at the right time and with the right ad.

Keyword Research

Deep keyword research will be carried out to identify the words, phrases, and queries your target customer is using to search for your products and services. We leave no stone unturned to ensure a complete keyword coverage.

Ad Copy Development

SEM ad copy is the doorway between your customer and your website. A good ad copy attracts your customer to click your ad instead of your competitors’. Our stringent A/B testing process allows you to identify winning ad easily.

Landing Page Optimisation

Ad copies attract and website converts visitors to customers. A successful and airtight SEM campaign setup consists of optimised landing pages to maximise your SEM campaign conversions.

Analytics And Tracking

If you do not have the right analytics and tracking in place, you can forget about even running a SEM campaign. We provide deep analysis of your SEM campaign, uncovering insights and opportunities for your business. Chasing conversions and not clicks.

Why Choose Roots Digital Media?

We're Transparent
Enjoy complete transparency and access to all campaigns data, no hidden cost. We believe a healthy client-agency relationship is built on trust.
We Deliver Real Results
We deliver campaigns that give REAL ROI, and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.
Digital At The Core
Our sophisticated, digitally-demanding client roster provides a rich set of digital marketing capabilities enviable by traditional advertisers.
What makes us different from other SEM agencies?
We’re not just paid ads experts, our SEM campaign management team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard-pressed to find at other agencies.