Leads generated from search engine optimisation tend to have higher close rates than outbound leads. According to this article at Search Engine Journal, leads generated from organic traffic have an average close rate of 14.6% as compared to close rates of 1.7% for outbound leads
Search engine optimisation not only helps you rank better on the search engine, with good SEO practice in place, SEO can help you to improve the user’s experience and usability of your website. Great user experience leads to conversions!
Search engine optimisation is a never ending process! If you are not doing it, your competitors will. 95% of your customers carry out their research and comparison online before purchase. SEO can put you ahead of the competition. If 2 websites are selling the same thing, the search engine optimised website is more likely to win the sales!