Benefits of Search Engine Optimisation

Increase Quality Leads

Leads generated from search engine optimisation tend to have higher close rates than outbound leads. According to this article at Search Engine Journal, leads generated from organic traffic have an average close rate of 14.6% as compared to close rates of 1.7% for outbound leads

Enhance User Experience

Search engine optimisation not only helps you rank better on the search engine, with good SEO practice in place, SEO can help you to improve the user’s experience and usability of your website. Great user experience leads to conversions!

Gain Competitive Advantage

SEO is a never-ending process! If you are not doing it, your competitors will. 95% of your customers carry out their research and comparison online before purchase. SEO can put you ahead of the competition. If 2 websites are selling the same thing, the search engine optimised website is more likely to win the sales!

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Our SEO Process And Overview

Technical SEO Website Audit

A comprehensive website review to identify SEO errors and opportunities. Ensuring all best practices are implemented to increase your website indexability for search engines bots.

Keyword Research

Deep keyword research will be carried out to identify the words, phrases, and queries your target customer is using to search for you. And mapping the optimum keyword theme to pages on your website.

Onsite Content Optimisation

Content is the key to your SEO success. Optimising content to rank better for keywords through a well-planned interlinking strategy, title and meta tag optimisation, schema implementations, and more.

Local SEO Optimisation

Are you seeing Google Map business listing showing more and more on local-oriented searches? We help you improve your local rankings in both the map pack and organic results through technical, onsite, offsite optimization and citation building.

SEO Penalty Recovery

“My website does not seem to be favoured by search engines”. If this sounds familiar to you, you might be suffering from a SEO penalty. We have a thorough process to identify the penalty root cause, execute an action plan to correct the issue, and build and submit the reconsideration request for Google.

Analytics And Tracking

If you do not have the right analytics and conversion tracking in place, you can forget about even running a SEO campaign. We provide deep analysis of all website and bot traffic to uncover insights, opportunities and risks for your business. SEO is not just about ranking but also real results like leads and sales!

Why Choose Roots Digital Media?

We're Transparent
Enjoy complete transparency and access to all campaigns data, no hidden cost. We believe a healthy client-agency relationship is built on trust.
We Deliver Real Results
We deliver campaigns that give REAL ROI, and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.
Digital At The Core
Our sophisticated, digitally-demanding client roster provides a rich set of digital marketing capabilities enviable by traditional advertisers.
What makes us different from other SEO agencies?
We’re not just SEO experts, our SEO campaign management team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard-pressed to find at other agencies. We know this is a lot to take in—that's why we offer free SEO assessments, no strings attached. Just click below to schedule your call with one of our SEO consultants.