What is search engine marketing, also known as pay-per-click advertising? It is one of the most effective ways to target your customers directly online when they are searching for you. But it is also a highly competitive environment where only the savviest of advertisers thrive, which is why it pays to invest in a trusted digital marketing agency that specialises in SEM services.
Benefit of Search Engine Marketing
Search engine marketing is highly scalable. If your SEM campaign is converting at a profitable rate, there is no reason to cap your campaign spend. As you scale your campaign budget, your leads and profits will increase accordingly.
Search engine marketing allows you to decide whom you wish to target, where and when you want your ads to show. Most importantly, you decide how much marketing dollars you want to put into an SEM campaign. No minimum spend required!
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Our SEM Services Process
A successful PPC campaign is not just about bidding keywords. It requires complex funnel planning and analysis to identify the business value proposition to help you stand out in the highly competitive PPC ad space.
After campaign planning and funnel analysis, your SEM campaign is set up and mapped according to the different stages of your customer journey. This allows you to hyper-target your customers at the right time and with the right ad.
Ad Copy Development
SEM ad copy is the doorway between your customer and your website. A good ad copy attracts your customer to click your ad instead of your competitors’. Our stringent A/B testing process allows you to identify winning ad easily.
Landing Page Optimisation
If you do not have the right analytics and tracking in place, you can forget about even running an SEM campaign. We provide deep analysis of your SEM campaign, uncovering insights and opportunities for your business. Conversions are what we go after, not impressions or clicks.
Why Choose Roots Digital Media?
What makes us different from other SEM agencies?
We’re not just paid ads experts, our SEM campaign management team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard-pressed to find at other agencies. Just click below to schedule your call with one of our SEM consultants.